Book Release

Too many business owners are exhausted, overworked, and underpaid. In response to this all-too-common struggle, author and business strategist Joseph Abreu has released his new book, Profit Optimization Program (POP): 12 Proven Steps to Grow Profits and Run a Business That Doesn’t Run You—a practical and empowering guide for entrepreneurs ready to take control of their finances, systems, and mindset.

If you're tired of feeling like your business is running you, this step-by-step guide will help you reclaim control, increase your profits, and finally build a business that works for you—not the other way around.

Based on Joseph’s acclaimed coaching framework, the Profit Optimization Program (POP) breaks down the complex process of building a profitable business into 12 clear, actionable steps. With a focus on clarity, accountability, and sustainable growth, this book helps readers understand their financials, streamline operations, and reclaim their time—so they can stop surviving and start scaling.

“Most business owners don’t struggle because they lack drive—they struggle because they don’t have a roadmap,” says Abreu. “POP gives them that roadmap, along with the tools to turn insight into real-world results.”

Inside, you’ll learn how to:
✅ Understand your numbers like a CEO
✅ Eliminate “ghost expenses” draining your cash
✅ Set SMART goals you’ll actually achieve
✅ Create systems that free up your time and energy

Whether you're launching a startup or scaling an established company, POP is your proven roadmap to long-term, sustainable success.

From learning to interpret your Profit & Loss statement to uncovering hidden costs and building systems that support freedom, each chapter includes real-life examples and actionable prompts to help you move from chaos to clarity.

The book is now available for pre-order on Amazon and Glovisor.com in both print and Kindle formats. A Spanish-language edition will also be released globally in the near future.

Let’s POP up your profits.